Valentine’s Day is right around the corner. And although the Beatles famously sang that “money can’t buy me love,” money most definitely can buy chocolates and flowers, which is essentially the same thing. The National Retail Federation estimates that in the US alone Valentine’s Day related purchases will amount to $20 billion.

Ecommerce merchants can expect to benefit from the holiday sales, as 59% of holiday shoppers prefer to make their Valentine’s Day purchases online. In this post, I discuss some key trends merchants should be aware in order to maximize their sales and avoid fraud this holiday.

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