Since early 2020, the COVID pandemic has thrust airlines into turbulence, with global air travel nearly slowing to a halt. More than a year later, it seems the travel industry is ready to take off again, but the journey ahead is long: according to the International Airline Transport Association’s (IATA) forecast, the industry is … Continued
The air travel crisis has made one thing clear: the time for digitalization is now. The industry is not expected to return to cash positivity until 2022, but airlines can’t afford to continue counting their losses. The economic and social impact of the pandemic, combined with the explosion of a new digital front, offers an … Continued
At the virtual World Aviation Festival hosted in September, Air Canada’s CIO, Catherine Luelo, said new technologies are at the forefront of the carrier’s recovery strategy. “Out of great crises comes great innovation,” she said. This makes sense. With limited resources, airlines were forced to take a serious look at the tools and assets they’ve … Continued
The COVID-19 economy led to major changes in consumer shopping habits. The last few months saw shoppers switch brands, adopt different fulfillment methods, go mobile, and much more. While the impact to each eCommerce sector varies, they all have this in common: customers are exhibiting new and atypical shopping behaviors. As the global travel industry … Continued
During Labor Day weekend, air travel hit its highest peak since mid-March. And while this uptick was a hopeful sign for airline revenue, the pandemic is still keeping many travelers away. In this environment, competition is high and airlines are scrambling to win over travelers. Flexible policies have been one way to gain favor with … Continued
Any good captain will tell you it’s impossible to acquire customers in a turbulent industry like travel without a good flight plan. For airlines and online travel agencies (OTAs), that’s where loyalty and frequent flyer programs, alliances and partnerships, fare sales and social outreach all come into play. But Facebook posts, low fares, and pretzel-filled … Continued
In the rapidly growing ecommerce market, high-friction and time-consuming identity verification processes can have a significant impact on customer acquisition and retention rates. Airlines and online travel agencies (OTAs) face the precarious balancing act of protecting revenue from CNP fraud, while providing a smooth shopping experience. When competing travel sites offer interchangeable products, brand loyalty … Continued
Airlines and online travel agencies (OTAs) invest considerable funds and go to great lengths in an effort to prevent online fraud. But while trying to avoid chargebacks, many travel merchants impose strict rules and filters that block not only fraud attempts, but also good customers. In the highly competitive online travel market, wrongly declining a … Continued
By 2020 the global online travel market is expected to be worth a whopping $817 billion. Mobile sales, or mCommerce, are becoming an increasingly important revenue stream within this market. In fact, mobile purchases will soon account for 70% of all digital travel sales in the US. Unfortunately, as the online travel markets grows, so does card-not-present (CNP) fraud. Online … Continued