Ecommerce 2021: Rethinking Digital Challenges & Opportunities

Forrester indicates that 27% of brands improved their CX Index score in 2020 – a notable jump. But the crisis made clear the gap between customer experience leaders and the laggards: 70% of the most digitally mature companies significantly outpaced their competition. To build up resilience and drive recovery in the long run, eCommerce merchants must … Continued

European eCommerce: Promoting Resilience in a Disrupted Market

European eCommerce began 2020 poised for continued accelerated growth – and then the pandemic hit, thrusting eCommerce into the spotlight. Now more than ever is the time for merchants operating in Europe to meet customers’ increasingly sophisticated expectations, and provide a consistent experience across channels and borders. Our European eCommerce Report, Promoting Resilience in a … Continued

Online Fashion Sales: The Bottom Line

Fashion is a fickle business – but one trend that’s set to remain in style for the foreseeable future is shoppers’ penchant for buying apparel online. In 2018, clothing and footwear were the most commonly purchased online goods, while eCommerce transactions are expected to make up 36% of total fashion retail by 2022. Of course, … Continued

A Field Guide to Boosting Omnichannel Success Through BOPIS

In their attempts to compete with online-only merchants, many brick-and-mortar merchants focus on building their digital operations and offerings. They see it as the key to omnichannel success. While a robust online footprint is critical for competitiveness, it’s not a panacea. By concentrating solely on what they lack, these brick-and-mortar merchants are losing sight of … Continued