The holiday season is sometimes referred to as the most hectic time of the year — and that’s not taking pandemic repercussions into account. This year, retailers must think about rebalancing in-store and online channels, planning around supply chain disruptions, and offering the variety of shopping, payment, and fulfillment options that digital customers desire. Riskified’s … Continued
Forrester indicates that 27% of brands improved their CX Index score in 2020 – a notable jump. But the crisis made clear the gap between customer experience leaders and the laggards: 70% of the most digitally mature companies significantly outpaced their competition. To build up resilience and drive recovery in the long run, eCommerce merchants must … Continued
European eCommerce began 2020 poised for continued accelerated growth – and then the pandemic hit, thrusting eCommerce into the spotlight. Now more than ever is the time for merchants operating in Europe to meet customers’ increasingly sophisticated expectations, and provide a consistent experience across channels and borders. Our European eCommerce Report, Promoting Resilience in a … Continued
Fashion is a fickle business – but one trend that’s set to remain in style for the foreseeable future is shoppers’ penchant for buying apparel online. In 2018, clothing and footwear were the most commonly purchased online goods, while eCommerce transactions are expected to make up 36% of total fashion retail by 2022. Of course, … Continued
In their attempts to compete with online-only merchants, many brick-and-mortar merchants focus on building their digital operations and offerings. They see it as the key to omnichannel success. While a robust online footprint is critical for competitiveness, it’s not a panacea. By concentrating solely on what they lack, these brick-and-mortar merchants are losing sight of … Continued
Millennials — the first generation of digitally native consumers, or those born between 1980 and 2000 — are now the most populous group of consumers in the world. Their purchasing power is estimated to exceed $13 trillion worldwide by 2020, according to the Brookings Institute. US millennials are expected to spend the most on holiday shopping … Continued
Sneakers are a hot commodity, and an increasing preference for shopping online is fueling overall growth across this vertical. Industry leaders like Nike and Under Armour announced big gains in online sales last year, a big reason why the global athletic footwear market is projected to balloon to $220 billion by 2020. But this rapid … Continued