People are turning to their smartphones more than ever, and retailers worldwide have had to launch or expand their online presence to protect their revenue and continue serving customers through lockdowns and social distancing. The outcome is not only greater mobile shopping activity but also fiercer competition as the online shopping field gets crowded with … Continued
Across Europe, payment preferences are shifting to accommodate the consumer demand for simpler checkout experiences. As a result, alternative payment methods (APMs), such as eWallets and Buy Now Pay Later (BNPL), are becoming more popular throughout the region. Part of this is due to a growth in mobile commerce – more than one-third of eCommerce … Continued
Merchants have invested heavily in their mobile offerings, from creating their own apps to optimizing their websites for better browsing experiences. However, there is one part of this type of customer journey that merchants commonly fail to optimize: the mobile-order fraud-review system. Why does this matter? In short, it ruins a major source of traffic … Continued
Ever since parents started sneaking broccoli into mac and cheese, fraud has been a problem in the world of food. Unfortunately, the fraud dilemma has not only evolved with the times, it’s also grown up to have some very adult consequences. Today, fraud makes all the ways that customers shop rife with peril and frustration, … Continued
By now, we’re all familiar with the promise of eCommerce and mCommerce. Today’s busy, multi-tasking, on-the-go consumer can make all kinds of purchases while walking the dog, sitting in a boring meeting, or (gasp!) driving a car. But, despite that promise, global shopping patterns haven’t quite caught up. In fact, the digital retail economy is … Continued
Any good captain will tell you it’s impossible to acquire customers in a turbulent industry like travel without a good flight plan. For airlines and online travel agencies (OTAs), that’s where loyalty and frequent flyer programs, alliances and partnerships, fare sales and social outreach all come into play. But Facebook posts, low fares, and pretzel-filled … Continued
Millennials — the first generation of digitally native consumers, or those born between 1980 and 2000 — are now the most populous group of consumers in the world. Their purchasing power is estimated to exceed $13 trillion worldwide by 2020, according to the Brookings Institute. US millennials are expected to spend the most on holiday shopping … Continued
India’s eCommerce market is widely considered the most rapidly expanding in the world. Annual growth is currently 51%, and market value is expected to hit $120 billion by 2020. Bearing in mind India’s huge (and increasingly tech-savvy) population, plus the fact that over 80% of online transactions come from major international e-tailers (compared to the global … Continued
Mobile commerce (mCommerce) is quickly becoming the first choice of consumers across the globe, with over 2 billion smartphone and tablet users expected to make at least one mobile transaction in 2017. Thanks to its appeal to young shoppers, mobile has now surpassed desktop in terms of eCommerce transaction volume. And with consumers in emerging economies increasingly accessing … Continued