“I would say Riskified changed our lives.”
Eileen Shulock, VP eCommerce at Kirna Zabête
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All posts with the tag International Orders

The global cosmetics market is expected to be worth $390 billion by 2020, and based on current trends, eCommerce will play a significant role in overall industry expansion. But failing to recognize and capitalize on growth opportunities can play directly into the competition’s hands. To make the most of this potential market, online merchants need to be providing consumers with an optimal user experience. A large part of this is understanding how to maximize approval rates, limit the use of high-friction validation measures, and ensure systems can deal with overseas and mobile orders.

In this blog we give readers a taste of our report, which offers insights into shopping patterns and fraud trends unique to online cosmetics, as well as best practices for effectively reviewing transactions for CNP fraud without hindering the shopping experience.    

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In a highly competitive business landscape, it’s important for eCommerce merchants to identify and capitalize on new growth engines. In the past year, Russia and many of its neighboring countries exhibited the highest eCommerce growth in Europe, and Eastern Europe became the fourth largest eCommerce market in the world. Estonia showed a 35% hike in online sales in 2016, while Ukraine saw an incline of 31%. As the number of internet users continues to increase, countries that were members of the former Soviet Union present an enormous opportunity for online merchants.

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In the past, credit card fraud was commonly determined by checking whether a shopper’s credit card matched their ID. With the advent of online retail, however, catching fraudsters became a more complex task and many merchants resorted to automatically declining orders containing data mismatches.

Initially this approach seemed practical, as the majority of eCommerce stores catered to a domestic market, which meant fewer legitimate reasons for discrepancies between a credit card BIN country and shipping destination (for example). Today, with a rapidly expanding global customer base, there are many situations where mismatches are explainable – or even to be expected – in good orders.

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It’s the 2nd largest eCommerce market in Latin America, with nearly 60 million internet users. More than half of online shoppers frequent international websites, and online purchases are expected to hit $65 billion by 2020. So why are so many eCommerce merchants so cautious with Mexican orders, to the extent of blocking Mexican IPs altogether?

Mexico has a bad reputation when it comes to online fraud. In 2015, the Mexican chargeback rates was 3 times higher than the global average, so it’s hardly surprising that fear of fraud leads many eCommerce merchants to shut their virtual doors to Mexican consumers. In this post, I’ll demonstrate how businesses who block Mexican orders are making a costly mistake – turning away many good customers and a lot of revenue. I’ll also provide tips for managing fraud from this market.

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Riskified is pleased to share our ‘Visualizing eCommerce’ series, a new interactive medium our readers can use to review data they don’t usually have access to, mainly around eCommerce fraud. Our first installation is a world map, organized according to approval rate categories.

Geographic data is based on IP address. Hovering over each country will reveal which industry encounters the highest and lowest rates of fraud, as well as the highest and lowest cart values.

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It’s no secret that millennials spend a lot of their money shopping, and unsurprisingly 67% of younger consumers prefer purchasing online. US college students alone have an estimated buying power of $523 billion, and with a lifetime of online shopping ahead of them, they are a highly lucrative eCommerce growth engine.

Yet many retailers fail to consider how their approach to fraud is preventing the maximization of profits from college-aged consumers. In this blog, I share some insights about their importance as a consumer demographic. Better understanding fraud patterns can assist merchants in nurturing these young customers and tapping into this safe revenue stream.

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What is an AVS mismatch? And how does it apply to fraud?

AVS (Address Verification System) was designed to combat CNP (Card Not Present) fraud. The idea behind AVS is simple: cross-referencing the numeric elements of the billing address provided by the buyer with the numeric portions of the billing address on file at the credit card issuer will enable merchants to verify that the buyer is the rightful cardholder.

Payment processors encourage merchants to set automatic AVS mismatch filters as an anti-fraud measure. However, many merchants who use these filters do not realize that a full AVS match does not ensure a transaction isn’t fraudulent. On the flip side, orders with AVS mismatches are often legitimate. In this post, we will show what AVS rejection means and why rejecting orders solely based on AVS information is a bad idea.

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India’s eCommerce market is widely considered the most rapidly expanding in the world. Annual growth is currently 51%, and market value is expected to hit $120 billion by 2020. Bearing in mind India’s huge (and increasingly tech-savvy) population, plus the fact that over 80% of online transactions come from major international e-tailers (compared to the global average of 50%), it’s clear that there’s plenty of room for new parties to get in on this “entrepreneurial gold mine”.

Earlier this month the Rakhi Festival kicked off the major Indian buying holidays. The high online shopping volume is expected to continue through to December, when Indian consumers take advantage of the North American sales season. Unfortunately, online retailers are failing to make the most of this thriving market due to a lack of familiarity – including fear of CNP fraud. In some cases this has prevented them from entering the market. In others, they may have already opened their virtual doors to cross-border sales from the region, but are losing revenue to false declines.

In this blog, I share some insights to help retailers across the globe get acquainted with the shopping patterns of this consumer segment, and give tips to help prevent fraud, minimize the rejection of legitimate customers, and boost profits.

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Businesses are often under the impression that moving operations online will be a cheap and easy way to increase profit margins. There are of course many benefits to selling online, however there are also huge costs involved in running an eCommerce store. A recent study suggests that between order management, SEO, and other expenses invisible to the shopper, margins are often even thinner online than they are in-store. And the truth is, this study likely overestimates eCommerce merchant’s margins because it doesn’t account for losses incurred due to CNP fraud.

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In 2016, the Middle Eastern eCommerce market was worth around $5 billion – a figure that’s expected to double by 2018. The region, as a whole, has tremendous potential. The digital share of retail in the Gulf states is a mere 1-2% of the total spent, compared to around 15% in more mature markets. To add allure, the average value of an online order placed in the Middle East is currently 50% higher than the rest of the world. The point is clear: The Middle East is a market that eCommerce retailers seeking to grow their business can no longer afford to ignore.

Many online merchants, however, continue to lose out on profits from this up-and-coming region due to their fear of Card-Not-Present (CNP) fraud. Some simply deny international credit cards. Others accept international cards, but fail to adapt their fraud review processes to account for cross-border transactions, resulting in high rates of false declines.  Either way, retailers need to ensure they have the infrastructure, and are prepared to handle an increase in sales from this promising market.

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