All posts with the tag Gift Cards
The online gift card market is thriving. Ecommerce sales of gift cards are increasing by 29% YOY, and by 2018, the US gift card market is expected to be worth $160 billion, driven primarily by surging digital gift card sales.
Riskified’s work with Fortune 500 retailers who sell gift cards, as well as leading gift card-only merchants and P2P secondary gift card marketplaces, has afforded us enormous insight into the CNP fraud challenges facing gift card sellers. We have drawn on this experience to compile a report sharing data about fraud patterns in online gift card sales, and outlining best practices for anyone selling gift cards online. In this post, I share a few of the key findings that appear in the full report:Read More
Anyone who has ever played or watched a poker game knows that any money one side wins is money that their opponents lose (trust me when I say from experience that when losing money playing poker the same concept applies, only in reverse). This is a classic example of a “zero-sum” game, in which one player’s loss is another player’s gain.
In this post, I use poker as an analogy to explain why false positive declines – the unfortunate mistake of rejecting legitimate orders due to suspected fraud – are especially devastating for merchants selling digital goods such as gift cards and e-tickets.Read More