“I would say Riskified changed our lives.”
Eileen Shulock, VP eCommerce at Kirna Zabête
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All posts with the tag eCommerce Fraud Protection

It’s hard to imagine what the internet would look like without Google Analytics. It’s a powerful tool for eCommerce retailers to understand the efficacy of their online marketing campaigns, learn about their online customer base and optimize their various shopping pages.

The technology that makes this customer tracking possible is both simple and ingenious. When you register with Google Analytics, you give permission to Google to embed a small snippet of javascript – called a web beacon – on each page of your website. When a shopper visits your site this beacon transmits data to Google.

But it turns out that this web beacon is good for more than just analytics.

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What is an AVS mismatch? And how does it apply to fraud?

AVS (Address Verification System) was designed to combat CNP (Card Not Present) fraud. The idea behind AVS is simple: cross-referencing the numeric elements of the billing address provided by the buyer with the numeric portions of the billing address on file at the credit card issuer will enable merchants to verify that the buyer is the rightful cardholder.

Payment processors encourage merchants to set automatic AVS mismatch filters as an anti-fraud measure. However, many merchants who use these filters do not realize that a full AVS match does not ensure a transaction isn’t fraudulent. On the flip side, orders with AVS mismatches are often legitimate. In this post, we will show what AVS rejection means and why rejecting orders solely based on AVS information is a bad idea.

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Ecommerce revenue for fashion merchants has been growing at an annual average of 17.3% over the last six years. In 2016 it was worth $73 billion in the US alone, second in sales value only to consumer electronics. But this rapid growth raises the stakes on fraud detection for fashion retailers.

When it comes to accurately vetting fashion orders for fraud, there’s no substitute for experience. Riskified provides fraud management services to some of the world’s leading fashion brands, including Fortune 500 companies, and is familiar with the intricacies of safe and fraudulent online shopping patterns within the industry. We analyzed our data to compile a report for fashion retailers, providing insights and best practices for detecting fraud while maximizing online revenue. In this post, I share some of the findings that appear in the full report

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This Mother’s Day is projected to bring in $23.6 billion in revenue, easily clearing last year’s record of $21.4 billion. For many eCommerce retailers, optimism about the surging order volume over this major shopping holiday is tempered by fear of CNP fraud. As Mother’s Day approaches, we analyzed historical order data to provide eCommerce merchants with tips and insights to help streamline the fraud review process in the days leading up to this lucrative opportunity.

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Direct video surveillance of shoppers has long been the holy grail of fraud prevention, and today–after years in development–Riskified is thrilled to unveil the latest advent in fraud-prevention technology: ‘Cameo’. Cameo is a proprietary fraud detection technique powered by behavioral analysis of online shoppers, which can automatically determine the legitimacy of an order with extreme accuracy.

Early trials of Cameo have yielded exciting results, and we expect this surveillance data will allow us to dramatically improve our merchants’ approval rates while nearly eliminating CNP fraud.

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In the rapidly growing eCommerce market, high-friction and time-consuming identity verification processes can have a significant impact on customer acquisition and retention rates. Airlines and online travel agencies (OTAs) face the precarious balancing act of protecting revenue from CNP fraud, while providing a smooth shopping experience. When competing travel sites offer interchangeable products, brand loyalty is vital, as customers tend to be even less forgiving if merchants fail to meet their expectations.

In this article I share five actionable tips for driving online revenue while providing a good shopping experience without incurring fraud-related losses.    

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For our 2018 Global eCommerce & Fraud trends – click here!

2016 was another stellar year for eCommerce. US online year-end sales matched forecasts and surpassed $110 billion, a 13% increase over the previous year. In China, Singles’ Day sales totaled $17.8 billion, breaking the record for single-day online revenue.

Global retail eCommerce sales are expected to reach $2.3 trillion in 2017, and by 2020 the market will be worth a whopping $4 trillion! In this post, I cover key trends eCommerce merchants should look out for in 2017, along with relevant fraud management advice.

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We’re excited to officially launch our Shop Protection service today. With Shop Protection, Riskified takes over the entire risk management flow for merchants. We have been piloting this service for the past year with over two hundred merchants with outstanding results.

Check out our case studies for more details on how we have helped our merchants grow their business while avoiding the cost of chargebacks.

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