Most of you have heard of Tinder: the highly addictive (or so I’ve been told) dating application. Since launching in 2012, the original swiping app has generated over 20 billion matches which, yes, is far more than the number of humans on the planet. A lot of Tinder’s success can be attributed to very advanced algorithms … Continued
No merchant is immune to the risk of attack from sophisticated fraud rings. And even if you think your eCommerce store is handling that risk well, complacency is a dangerous choice. Threats from fraud rings often arise unexpectedly and the strategies and schemes they use are continuously evolving. On average, fraud costs merchants 8% … Continued
It’s hard to imagine what the internet would look like without Google Analytics. It’s a powerful tool for eCommerce retailers to understand the efficacy of their online marketing campaigns, learn about their online customer base and optimize their various shopping pages. The technology that makes this customer tracking possible is both simple and ingenious. When … Continued
Businesses are often under the impression that moving operations online will be a cheap and easy way to increase profit margins. There are of course many benefits to selling online, however there are also huge costs involved in running an eCommerce store. A recent study suggests that between order management, SEO, and other expenses invisible … Continued
It seems like every tech company is using machine learning these days. Or, at the very least, talking about it. It’s a cutting-edge concept that’s getting a lot of buzz. But what does it really mean? In this post, I’ll first explain the basics of what the term means, and then how Riskified uses machine … Continued