Shoppers don’t arrive at your eCommerce store by chance. They either typed in your URL directly, arrived via search engine, or clicked a link on some other website. Merchants usually use this information to maximize the quantity and quality of their site visitors. But one aspect that tends to get overlooked is the rate at … Continued
As the eCommerce market continues to grow, so does card-not-present fraud. However, many online retailers don’t realize that more money is lost to false positive declines – purchases wrongly identified as fraud attempts – than is lost to actual CNP fraud. For retailers, there’s no simple way to determine how many of the orders declined due to suspected fraud should actually have … Continued
"66% of cardholders who were declined via a digital channel (computer or mobile) limited or entirely stopped their patronage of the merchant"
For better and worse, we humans are not driven strictly by logic and self-serving interests. While decisions based on empathy, social norms and love allow us to have a functioning society, they often fail us when it comes to managing a business. In business, it’s important that we try to overcome psychological biases and instead … Continued