Holidays are traditionally all about family, food, and community. But there’s a new kid on the block, a modern holiday centered not around family, but around bachelorhood. Single’s Day is held annually on November 11, or 11/11 – glorifying the digit 1. Branded a major cyber holiday by China’s eCommerce giant Alibaba in 2009, it has since smashed global online shopping records, with sales reaching $14.3 billion last year. The opportunity is immense; in the US, merchants are already aiming to brand Single’s Day as the “Black Friday” of luxury goods.

But what do the shopping patterns of single shoppers mean for eCommerce merchants? Ahead of Single’s Day, we analyzed our data on single-item shopping carts across online verticals, and sought the correlation between single-item orders and eCommerce fraud.

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