All posts with the tag BOPIS
In their attempts to compete with online-only merchants, many brick-and-mortar merchants focus on building their digital operations and offerings. They see it as the key to omnichannel success. While a robust online footprint is critical for competitiveness, it’s not a panacea. By concentrating solely on what they lack, these brick-and-mortar merchants are losing sight of one of the few real advantages they have over online-only competitors: their physical locations.
As a response to these customer demands, many merchants now offer buy online, pickup in store (BOPIS) offerings, also known as click-and-collect, or in-store pickup (ISPU). Merchants can catch two birds with BOPIS: improve their staff and inventory efficiencies while simultaneously generating additional in-store revenue, as customers make unplanned purchases during in-store pickup.Read More
Millennials — the first generation of digitally native consumers, or those born between 1980 and 2000 — are now the most populous group of consumers in the world. Their purchasing power is estimated to exceed $13 trillion worldwide by 2020, according to the Brookings Institute. US millennials are expected to spend the most on holiday shopping this year, spending as much as four times more than baby boomers.
As retailers overhaul their omnichannel offerings to appeal to these consumers’ needs, we have noticed a critical blind spot in their approach: imprecise and outdated fraud prevention strategies that fail to accommodate millennials’ unique lifestyle and shopping behavior, creating friction during checkout.Read More